Students join campus with great excitement. This is because they have opportunities where they can start anew, make new friends and meet people from different cultures. They can also attend important campus events in the social calendar that allow them to relate with the “who-is-who” in campus. These events give them the chance to market their image especially to the fraternity houses that they desire to join. They also get to interact with the opposite sex and later form romantic relationships that extend even after campus. When the events are being planned, communicating the information to the students is a high priority for the planners. In this internet age, ways of communication have become cheaper with the introduction of the social media. With just a click of the button, students can create pages on Facebook advertising the event. Most students now communicate on Facebook, Twitter and Skype. This usually saves costs for the event planners because advertising on some of the social sites is free.
Other methods which can be used to advertise college events include posters and banners placed on strategic places on campus. These places include campus buses, school quadrangles and sport pitches. The students can also pass out fliers for the events or use word of mouth to communicate to the rest of the students. The universities also have media departments such as radio, television and newspapers. The students can advertise their events over this communication channels too. At the end of the day, in an enclosed student community, word of the event being held will eventually spread around.