Students join campus with great excitement. This
is because they have opportunities where they can start anew, make new friends
and meet people from different cultures. They can also attend important campus
events in the social calendar that allow them to relate with the “who-is-who”
in campus. These events give them the chance to market their image especially
to the fraternity houses that they desire to join. They also get to interact
with the opposite sex and later form romantic relationships that extend even
after campus. When the events are being planned, communicating the information
to the students is a high priority for the planners. In this internet age, ways
of communication have become cheaper with the introduction of the social media.
With just a click of the button, students can create pages on Facebook
advertising the event. Most students now communicate on Facebook, Twitter and
Skype. This usually saves costs for the event planners because advertising on
some of the social sites is free.
Other methods which can be used to advertise
college events include posters and banners placed on strategic places on
campus. These places include campus buses, school quadrangles and sport
pitches. The students can also pass out fliers for the events or use word of
mouth to communicate to the rest of the students. The universities also have
media departments such as radio, television and newspapers. The students can
advertise their events over this communication channels too. At the end of the
day, in an enclosed student community, word of the event being held will
eventually spread around.
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